It's a week I'd never, ever suggest anyone go who doesn't go frequently. I have however, changed my POV for experienced and/or repeat guests. I think folks who go often, importantly, folks who can go at other times also, can go and temper their expectations and know going in they are not going to have the same type of trip as they have any other time of the year.
If it's someone's only trip for the year or for a few years, or even worse, only trip ever, I think it's a horrible idea to go that week. I honestly suggest they not go at all vs. going that week. Do anything to plan for another date. You get so little done it's just not the same as going any other time.