but we can't seem to identify that x value.
Very true, which is one reason why I defer to the overall objective of WDW, as opposed to how to measure guest surveys we don't have access to and would probably agree don't ask the right questions anyway.
However the busing experience one gets when using the transportation system IS unique.
Again, everything is relative. Monorails in WDW are a more unique experience than busses in WDW.
it is quite possible they have darn good solution (heck, maybe optimal if they addressed the resort to resort issue) efficiency wise.
It is possible, from an efficiency standpoint, but that does not mean efficiency cannot be at least maintained while adding more entertainment value.
Why settle for "efficient", when you could do better?
The point you missed, however, is that when I talk to my unrepresentative sample of friends who go to WDW they aren't concerned with convincing me of what is best for Disney. They simply relate their enjoyment of what WDW offers them, including the transportation system.
Great, and if you are asking them the same questions as you do in your poll, I can see why you think this to be true.
You don't create unique entertainment through guest surveys.
Geez, ask most WDW visitors if the overall resort provided a Magical experience, and if they found the resort efficiently run, and they'll probably say yes. That is not a justification for standing still.
Speaking of asking WDW guests, I do have a poll out there. Is it representative? Who knows, but in early returns the survey says................
100% of respondents find the system efficient and effective.
92% of respondents think the system add value to their WDW experience.
38% of respondents think the system adds Magic to their WDW experience.
Surveys, surveys, surveys.... If you have a philosophy and stick to it, you don't need surveys to make your decisions... but if you insist.
92% feel it adds value. Sure it does vs. nothing.
Adds Magic for 38%. Well, for 62% it adds no Magic. For the 32%, again, it adds Magic compared to the alternative, which is nothing.
Hey, Matt - suppose I gave you $100. Then I ask you if you would like $110 instead. What do you think you are going to say
So you agree that an innovative mass transit experience has more entertainment value to the resort than the bus experience?
Then I guess it would be prudent to fully explore all possible options...