Daycare~ Raising Rates

I don't think its that much of an increase. If I was happy with the care you were giving my DD and she was happy being there, then it would be worth the extra $20 to me. $20 a week would not force me to pull my child from somewhere that she is safe and well cared for.

I am a bit surprised at some of the responses stating how you shouldn't raise the price because of the economy and it not being fair to the parents. Bottom line is you are runnning a business. Its nice to be competitive with other day cares, but you don't have to be the lowest around either.

I think you are over due for an increase.

I agree with all this too... For me, knowing my kids were safe and happy would be worth the extra $20... but if YOU feel guilty (which a part of you does it seems), maybe everyone would be happier with $10 :goodvibes
 
I'm curious as to what suburb you're in? I live in the city and even when looking at the surrounding suburbs, your prices seem like a steal! I don't think a $20.00 increase is unreasonable.
 
I understand perfectly what you are saying - but - where is the consideration for the "job" the OP is doing? And whatever additional expenses she may have? Does anyone think she has been shielded somehow from taxe increases? The cost of food? The cost of medications? The cost of maintaining her home - so it's safe for the children to be there? Increases that may have come her way via her DH's job - such as gas to get back and forth to work; increase in health care premiums; possibly no raises or even a pay cut?

It just sounds to me as though the "working" parents (who are no different than the "working" OP who is taking care of their children) are under the impression that it's all about what "they" can afford - with no regard to what the "working" OP can afford.. See what I'm saying? :confused3

Amen!!
 
C.Ann is spot on with both her comments.:thumbsup2

The parents not being able to afford fair daycare wages is a separate issue. While a lesser increase may be easier for them to handle, you must also make sure you are fairly compensated for the work you do. Home daycare is one of the biggest underpaid jobs in America. You indicated you're working 11-12 hour days which is typical for home daycare to accommodate working parents schedules.

If your pricing is fair and you know you can fill open spots, than do what you think is best.

Another option, I'm not sure that I've seen mentioned is that you could always offer a multiple child discount in same way. First kid goes up $20 a week, additional kids $10.

Also, don't be ashamed or sorry for raising your rates. Expenses go up and you must make sure that you make enough to cover them. You can be sympathetic without making it personal, you are a business.

Now to straddle that fence.....With all that said, I do believe $20 is a lot and if you can stagger it, it is a nice gesture. But if you can't then it is what it is. Another option is to look at fees when they are not being watched. Many home daycares in our area require you pay when you are on vacation. I'm not sure how it works through the summer time, but there may be reduced fees that could be considered to hold their spot.
 

Thanks again for all of the replies. To answer a few questions, I provide wipes, food (breakfast, lunch and two snacks), milk, juice, toys, supplies...pretty much everything except diapers, formula and baby food. I'm not a big fan of having the kids bring their own food because it seems to cause problems where one child isn't happy with what they have and want what the other has. Instead, I prefer to make healthy meals for all to share.

I've spent the last few days researching rates for other home daycare providers in my area (Bolingbrook/Naperville area~western suburbs of Chicago). The more that I compare, the more that I'm realizing that I'm much lower than most. I've found rates at homes as high as $250 per child per week and one that was $150 but in a much lower income area of town. The majority of rates were $175-$200 so I think that with the raise, I will still be pretty close to the lower end.

I've been in business over 17 years and only advertised in the very beginning. All of my current clients called me because someone that they knew gave them my name and phone number. I am currently full and have had random calls but have told them that I'm not taking any more children.

The children are here about 10 hours a day and eating most of their meals here as well. My first child arrives just before 7:00am and the last one leaves about 5:50. Besides this, I have spend time preparing for the day as well as cleaning up after the children have left.

I do not charge the teachers anything to hold their spots over summer and they do not have to pay me for their spring or winter break. Besides that, they have to pay the weekly fee whether the child in there or not. I do have a clause in my contract that states if a child is out ill for the entire week that they don't have to pay but they must bring a note from the doctor stating that the child is now well enough to return.

My expenses are going up just like everyone else. The utility bills are increasing as are my taxes and insurance. The repair, maintenance and cost to replace items is steadily increasing as well.

I claim all of my income and pay self-employment taxes. Two families do the pretax plan at their work and I complete the paperwork for them to get reimbursed.

I've decided not to do the increase the first of the year because every seminar that I've gone to says that after the holidays is the worst time for an increase. I thought that Oct would be about 8 weeks notice and give parents time to do some research on their own. Like I said, we've built a relationship so if they asked, I'd be happy to give them the information that I have regarding other providers and their rates.

I'm working on the letter and will have it done by the end of the week. My only concern is that the teachers will not be here to give it to until school starts. I'm not sure I want to spring this on them over the phone, in an email or mailing a letter but I want to give them as much notice as possible.

Anyway, thanks for listening and for the suggestions!
 
OP,
You sound a lot like the in home daycare provider I use for my children. I love her! I would stay if she raised our rates by $20 a week. Her rates are on the low side and she provides everything for the kids. Also, she works with all of the children to help prepare them for school. There is always a waiting list and families never leave. We have been using her for 9 years. My youngest will start school this year; however, my children will go to her home before school. One thing that my provider does is she has a yearly contract that goes out the first of the year. This is where she includes any price increases. Also, I work for the school system and have a month off in the summer, spring break, and a winter break. I do not pay for that time. It is really a blessing.

Good luck with your decision.
 
OP,

My mom has been a home daycare provider for almost 25 years. She is also in the Chicago suburbs (she's not in the Bbrook/Naper area, but I am! Hi neighbor!). A few years ago she wanted to raise her weekly rates, so I drafted a letter for her to give to the parents. It was very straight forward, stated the facts, gave the new price and the date the new price was going into effect.

She was nervous about the whole thing, but she also hadn't raised her rates in several years. None of the parents had any issues with the new cost, and I believe a couple of them even commented that they were still getting a good rate.

My advice is to be straightforward in your method, no matter if you end up calling everyone or handing out a letter or whatnot. Chances are, the parents aren't going to have enough of an issue to confront you. If they do, you can take it on a case-by-case basis. If there is a family that you would love to keep, but they can't afford an extra $20/week per child, then you can decide if you are going to be rigid on the cost or if you are willing to negotiate a rate.
 
OP, you sound exactly like our older dd's caregiver!! I'm a SAHM now so our youngest didn't go to daycare. Our older dd's caregiver was amazing!! We loved her, and gave her $100 at Christmas, plus a gift etc. She charged less than daycare centers, so I tried to remember her at Easter, birthday, etc to compensate.

If you feed these kids, you know your costs have gone up over the last three years. Anyone who buys groceries can attest to this. Our dd's caregiver never advertised either. She had a waiting list due to word of mouth.

Please go ahead with your plan. October gives everyone plenty of notice. I would consider a price break for families with siblings. You have a tough and rewarding job. Thanks!!!
 















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