Jennifer777
Mouseketeer
- Joined
- Jul 27, 2015
- Messages
- 400
This is pure speculation but I have suspected that one of the factors contributing to their loyalty program structure is that, in some ways, it favors FL residents. FL residents get discounts at the parks, they often get special rates on cruises and because of their close proximity to the ports, they are likely some of the most common last minute passengers for those short cruises. Disney, as a company, has been fairly loyal to their FL residents (or at least it seems so from the other side of the country). Not sure if it's because they are the most loyal customers of WDW and DCL or if it's because Disney has received tax incentives from FL and this is a thank you or even a part of the agreement to receive those incentives, but this policy, IMO definitely favors those FL residents who are able to snag those last minute fares for those short weekend cruises.
And yes, I know that there are plenty of non-FL residents who also have benefitted from this structure and cruised dozens and dozens of times but as a whole, FL residents are the ones DCL seems to target most to fill those empty staterooms on last minute and short cruises and with this loyalty program structure, each time they cruise they get a notch in the belt. I have yet to figure out whether I prefer this to a per night system but I can say it's one of the reasons we're considering a B2B instead of a 7 night next time around. A B2B would put us in gold giving us a better shot at a Cabana, which is very important to us.
And yes, I know that there are plenty of non-FL residents who also have benefitted from this structure and cruised dozens and dozens of times but as a whole, FL residents are the ones DCL seems to target most to fill those empty staterooms on last minute and short cruises and with this loyalty program structure, each time they cruise they get a notch in the belt. I have yet to figure out whether I prefer this to a per night system but I can say it's one of the reasons we're considering a B2B instead of a 7 night next time around. A B2B would put us in gold giving us a better shot at a Cabana, which is very important to us.