I've seen the kit at my local JoAnn. It's a lot like the rubber stamp creating set, only instead of it being the rubber stamp material it's the same sort of material the embossing dies (is that what they're called?) that you use for the Cuttlebug are made of. So you use the machine on said material and it creates the embossing dealie of that imprint and then you use it on your Cuttlebug. On the packaging they act like it's for the purpose of being compatible with the Cuttlebug machine, but I'm not familiar with that...you may be able to use their embossing dies on other machines too?