Anybody have advice on creating a website for my small business? I don't want anything too cheap looking, but I hate to pay a web design company big bucks if I can do it myself and have it look reasonably good. I've searched the internet and found lots of places that say do it for free or 9.95/month or whatever, but it's so confusing. I need advice.
Be warned, almost any place that offers to design your site for anything cheap, is using templates. Nothing wrong with templates, but its kinda awkward to find another site using the same exact layout to advertise a different product.
Most hosting companies will offer a free 5 page template or some such, which is fine to get up and running, but look to get something better. Look for local designers, or possibly check with a local college, I'm sure you can find a bunch of Computer Science kids willing to do it for fairly cheap for you.
Not knowing what you are planning on putting on the site makes it tough to offer much advice. If you are going with a basic, this is my company, this is what we do, this is how to find us, then you may not have to worry about updates, but keep in mind some places will charge you anytime they need to make updates. Using a website as an method of distributing details to people who already know about your business is fairly easy, and can be done with a simple static site, and even one using solely templates. If you are trying to attract new business from people who don't know you exist, that's a whole different story. It's like running a tv ad. If you do a 15 sec, "Our name is Baskets R Us, we sell Baskets, are located at 14 Main St" you will get a little business. But if you run a full 30 sec ad, clips of your store, examples of your product, along with timely info "We now carry the latest in summer Baskets" you tend to get more business.
Ideally, your web presence should be part of your business plan, just like any other form or marketing/branding. Include it into your monthly expenses. If you plan on making it benefit your business, you will need to invest time and money into your site keeping it relevant and up to date.