Platinum member here! We have done a jeep excursion twice on Cozumel. We did one through Disney, and booked the other on our own. I preferred the private booking. We had more flexibility on how much time we spent at the stops we made. You get to see the beauty of the island away from the tourist area.
With whom dis you book the private jeep excursion? Did you drive or have a driver as part of the excursion?