Earning My Ears
- Apr 25, 2018
Launching a bit of rant, and it's not in anyway directed at you, but I see this line a lot. It's probably the cynic in me, but the line "We raised the price of this so not as many people would buy it, and that's better for you" just rings hollow.Disney makes more money when they raise prices - that's true, but that's not the whole reason they do it. They also do it to control crowds.
For example, Disney just raised the price of caramel popcorn in Epcot-Germany by $1 and eliminated the smaller size wholly. "See this caramel popcorn used to sell at $5.99; but now we sell it at $6.99 to make sure the demand isn't too high. Because, as you know, popcorn and sugar are scant resources." It's just greed: I mean, you can call it "maximizing profit" because it sounds cleaner but it's not a reaction to a drain on the supply curve, nor is it done to shift demand in any way: it's just squeezing customers by increasing price. The only question is whether you feel like paying them more for what you used to get before.