Sometimes they are packed and its best to make the ressies ahead of time....WAY ahead of time! If you are going during a busy time or want your ressie on the weekend, I'd try to call at least a month out. Sometimes, you can walk up! I think its helped a lot now that there are 2 locations. They will have dresses there. Tinkerbells Treasures will also have dresses. You can sometimes save a bit of mula if you buy the dress outside of BBB and bring it with you. There are 3 different packages. We have always done the middle tier one where you get hair, nails, make up and a sash. We bring our own dress. I think it's around $55 and called the crown package. Anyone can do the photos....take your photo pass card over to the studio even if you don't get the "castle package" which costs nearly $200.