Rucker said Disney is also developing new plans for the suites in its deluxe hotels — beginning with 23 in Disney's Contemporary Resort that will be refurbished to attract health-conscious travelers. Disney says it will convert the entire 14th floor of that hotel to a health-and-wellness theme, complete with a private yoga studio, custom-designed menus, and concierge services.
The rooms themselves will be outfitted with amenities such as bamboo floors, low-allergen pillows and mattresses, exercise equipment and massage tables. Disney says it expects the suites to open by November.
Some experts think those rooms may prove a tricky sell, even for Disney.
"For them to carve out any inventory and specialize in those kind of rooms, I'm not sure they're going to see a lot of returns," said Scott Smith, a lodging instructor in the University of Central Florida's Rosen College of Hospitality Management. "It seems to me that it's such a small, niche market, whereas families going to Disney who like princesses or pirates are huge."
Disney says it views the Contemporary suites as a pilot program. "This is a test for us," Rucker said.