Color-coded price system

[PlutoTheDog89]

weird question, but why does Disney go by a color-coded pricing system? Most tags will say “orange” and you need to reference a chart for the price.

Initially, i figured It was a marketing tactic. You don’t see the price, you want It, you buy It.

Then i figured It may be just to make things easier. Rather than pricing individual tags, they just add a color...but each product has a unique bar code anyway..

Just curious..

 

[Lesley Wake]

Also makes it easier if they want to increase prices across the board. Rather than changing every price tag, just change the color coded sign.

 

[CAS239]

I view it as not immediately seeing the price will motivate some to not bother looking and just purchase. Then another thing it does is allow Disney to sell multiple different priced items in a condensed section without separating everything by prices.

 

[mountdew1]

I agree with @Lesley Wake that it allows them to change the price without having to update a bunch of stickers on every item.

 

[si-am]

I noticed that the key to these color tags was usually hard to find... Had to kind of hunt it down to find the price. Annoying.

 

[gatorlisa]

Also makes it easier if they want to increase prices across the board. Rather than changing every price tag, just change the color coded sign.

This! I have seen the prices associated to each color change quite a bit over the last few years, particularly the colors used for pins. Much easier to change a few color legends than to retag each individual item.

 

[Tomh]

I have no data to suggest that this is the case, BUT . . . it seems to me that this system would lend it's self to quickly, and easily changing prices, perhaps to charge a little more during peak times, and a little less when it is slower etc.

 

[DekrRini]

I have seen the color code system in a non-Disney setting, but I cannot remember where. I do agree that it probably has to do with changing prices easily and having items of different prices in the same place. I can't imagine how big a pain it would be to have to change the sticker on thousands or hundreds of thousands low end souvenirs.

 

[CosmicGirl]

I found this thread looking for a current price chart for the color and can share our experience. We went to WDW mid-May 2016 and saw the color-coded prices. We went off-site for a week and then returned Memorial Day weekend and all the color prices had gone up $1 to $2 each. So yes, it is an easy way to increase prices at peak times. What I don't know is if they go back down afterwards or not.

 

[AngiTN]

Yeah, it's really common sense that when they need to change a price the change out the chart posted in 10 places vs. tags on thousands of items. Easy to tell what is less time consuming to do

I noticed that the key to these color tags was usually hard to find... Had to kind of hunt it down to find the price. Annoying.

Really? The only place I see it is on Pins or Jewelry and I've never seen a rack of either without the color code chart posted right at the top of the rack.

 

[CosmicGirl]

Yeah, it's really common sense that when they need to change a price the change out the chart posted in 10 places vs. tags on thousands of items. Easy to tell what is less time consuming to do


Really? The only place I see it is on Pins or Jewelry and I've never seen a rack of either without the color code chart posted right at the top of the rack.

Ears have them, as well.

 

[Princess_Lisa]

Really? The only place I see it is on Pins or Jewelry and I've never seen a rack of either without the color code chart posted right at the top of the rack.

I've run into this a number of times. I think the Gift Shop that FEA dumps into has a habit of making you look for the signs. They always seem to be on the other side or somewhere else. Also, not specifically a color code issue, but I have yet to find a gift shop anywhere in the parks that has prices on or near the Disney Princess Barbie Dolls.

 

[bladiator]

I've run into this a number of times. I think the Gift Shop that FEA dumps into has a habit of making you look for the signs. They always seem to be on the other side or somewhere else. Also, not specifically a color code issue, but I have yet to find a gift shop anywhere in the parks that has prices on or near the Disney Princess Barbie Dolls.

I've also had this problem. Especially with ears. They have an odd "maroon" and/or "fuchsia" or .. I don't know, something. I'm more the type just to not buy it if they won't even put the prices in the same general area as the merchandise.

 

[disneydreamer1980]

I know this is off topic, but I went to my local Disney store over the weekend and they had huge 60% off sale on a lot of stuff. I got some super cute tees for less then $10

 

[CosmicGirl]

I've also had this problem. Especially with ears. They have an odd "maroon" and/or "fuchsia" or .. I don't know, something. I'm more the type just to not buy it if they won't even put the prices in the same general area as the merchandise.

Agreed... this happened to us in the ear area in World of Disney.

 

[gatorlisa]

I've noticed that most of the hats (baseball cap type hats) are now using colors instead of prices. Keychains and small stuff like the little stuffed toys that have velcro to wrap them around something also use the colors. Sometimes the signs can be hard to find for that stuff, as well as for the hats and ears. What I found funny for my last trip regarding the ears was that both colors for the ears were the same price. Seemed strange to me that the plain Mickey Ear headbands were the same price as some of the more ornate Minnie Ears with different bows and other stuff stuck on them.

 

[CosmicGirl]

I've noticed that most of the hats (baseball cap type hats) are now using colors instead of prices. Keychains and small stuff like the little stuffed toys that have velcro to wrap them around something also use the colors. Sometimes the signs can be hard to find for that stuff, as well as for the hats and ears. What I found funny for my last trip regarding the ears was that both colors for the ears were the same price. Seemed strange to me that the plain Mickey Ear headbands were the same price as some of the more ornate Minnie Ears with different bows and other stuff stuck on them.

Yes! I've been waiting for a plain plush Mickey ear headband for years, then they finally release them and I can't find the color chart anywhere... After I finally found a CM who could check the price at a register I still didn't buy them because I was put off by the fact that they cost the same as the plethora of Minnie ears that is all blinged up (not my style).