As a shareholder of a stock that’s being beat up constantly this upsets me greatly. You have certain things you want to do as a company to increase your inclusivity. Fine. Do it. But now you’ve just become another political entity that seems to be entrenched deeply on one side with enemies on the other. Not cool in my book and I think many others feel the same. Again it’s one thing to change the way you operate in certain aspects that align itself more with newer values but once you start acting like a teen on Twitter starting wars with a whole state well that’s just dumb.