"where the animators were competing with each other to create the next film instead of working together as a unit and competing against everyone else."
What - were the
Lilo and Stitch animators sitting around plotting marketing strategy to defeat
Treasure Planet at the box office and cheering on the success of
Shrek?
But once again - this is the easy solution. You have two groups that are producing work. Do you figure out a way so they are
both productive? Nope, Disney killed the better group because it was simple. There is no reason why Disney couldn't move a lot of work they're doing in the overseas sweatshops to Florida. One would have thought that "keeping the group" together would first imply keeping everything in the same
country more than just keeping things on the same coast.
But Disney is quiting production. It's much easier to pay other people to do your work. In the short term anyway.
"Because, no matter what the purists say, there is still a legacy that people see in the Disney name."
Funny - I didn't see those very same throngs flocking to the parts to hung the characters from characters from
Atlantis. The Disney "warm and fuzzies" didn't propel people into the theaters or video to oogle
Peter Pan 2: Back to Neverland. The big constant of Disney in the lives of Southern California apparently wasn't constant enough to get people down the freeway and into California Adventure. And emotion of seeing your kid with Mickey didn't keep people going to the neighborhood mall to relieve those memories with a trinket from the Disney Stores.
Because, no matter what the true fans say, no brand lasts forever.
But it's easy for a company to rely on the imagined pull of their brand than it is for them to re-inforce it. It is vastly easier for Disney to slap their sticker on someone's else product (on the assumption someone in a
WalMart will have a fond memory of that sunny day in front of the castle) than it is to make something that will generate
new emotions,
new memories and
new fans.
"Until someone takes Mickey himself off of Main Street USA, the people who just like Disney for being Disney are not going to rebel" is so utterly wrong it's scarey someone in the corporation actually believes it.
"Maintaining Walt's ideals even in the face of Eisner's current regime will be hard, and it won't always be rewarding. But when it pays off, the benefits will be amazing."
Yes, maintaining Walt's ideals was why I left and it's been a very rewarding career because of it. The Company is hostile to them and they exist only outside the iron fence that surrounds Michael Eisner's temple. Disney is dead inside his old company, but it's thriving with good people elsewhere.