I started months ago, but not seriously. It's more like, if I see something that a recipient would like, I get it, because Lord knows if I'll find it--or even remember--by the time November rolls around.
I'll start more serious shopping in a month or two. Like last year, I'll probably get DD28 something for the apartment she shares with What's-his-name--last year, it was an air fryer. We decide on an item they want, but can't justify. They pick it out and put it on my credit card. That also saves the hassle of her getting it home from our house, 800 miles away.