Having arrived back yesterday with EAL I would agree with Craig, you get what you pay for. The seats are the same size/leg room as Virgin, but the lack of a seat back TV is a real downer for kids, who can't see the cabin screen. We'd covered that one by taking a GBA SP and a present of a Leapad book for our daughter.
We didn't pay the extra for 'allocated' seating, we just got to Manchester early (checked in 10am for 2pm flight) and hoped for the best, we got a 3 with window and 2 with a window behind, another family who had payed were split up and pretty unhappy about it.
The standard luggage limit is 20kg with a strict $10 a kilo excess at the other end for anything over, a 40kg limit (Virgin standard is 32kg I think) is available for a price, of course.
The food is pretty poor, but all the drinks are free, not a bonus for me as I'm the driver at the other end.
The staff are friendly enough but don't go the extra mile like Virgin do, it's just doesn't feel special.
We booked the Guest House(it's a lounge with good facilities) at Sanford for £10, worth twice the amount IMO.
We'll be booking Virgin next time, until our daughter is old enough for Sunshine First, now that looks excellent value. No complaints about TCD, but they just don't shine enough in economy.