TheRustyScupper
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Jason Garcia | Sentinel Staff Writer
9:58 AM EST, February 17, 2009
Walt Disney World, which has struggled with sagging in-state traffic, has rolled out a discount aimed at boosting local traffic.
The four-park resort is offering Florida residents a pair of one-park/one-day passes for $99 (plus tax, of course). The discount began Feb. 1 and extends through May 20. .
There are a couple of catches. The tickets cannot be used between April 4 and April 18; that's around the typically busy Easter holiday, when Disney doesn't need to rely on discounting to fill its parks. And the tickets must be used within 14 days of each other or by May 21, whichever comes first.
The discount is designed to boost in-state attendance at Disney World, which has slumped particularly hard with the grim economy. During the company's quarterly earnings conference call last month, Disney CEO Bob Iger told analysts that "from an attendance perspective, what we're seeing is what I'll call local or resident is the one that is the softest."
9:58 AM EST, February 17, 2009
Walt Disney World, which has struggled with sagging in-state traffic, has rolled out a discount aimed at boosting local traffic.
The four-park resort is offering Florida residents a pair of one-park/one-day passes for $99 (plus tax, of course). The discount began Feb. 1 and extends through May 20. .
There are a couple of catches. The tickets cannot be used between April 4 and April 18; that's around the typically busy Easter holiday, when Disney doesn't need to rely on discounting to fill its parks. And the tickets must be used within 14 days of each other or by May 21, whichever comes first.
The discount is designed to boost in-state attendance at Disney World, which has slumped particularly hard with the grim economy. During the company's quarterly earnings conference call last month, Disney CEO Bob Iger told analysts that "from an attendance perspective, what we're seeing is what I'll call local or resident is the one that is the softest."
