In general, I'd agree that we chase refurbs, fueled by a disappointing stay at Jambo a few years ago. The room looked like it had been chewed up, lots of chips in furniture and cabinets. Maybe it was just a one off experience and the other villas are fine, but we only go once a year and like to alternate other resorts with our home resort so it's not hard to pick an updated one.
We made an exception last summer for BLT because I couldn't pass up a unicorn hard to get villa. This one was in better repair, but dated (no USB ports was a big problem for us, we had to do a lot of juggling of devices), so it just reinforced our thoughts on importance of updates.
For us, updated > location.