The problem with this argument is they're not charging for the Christmas story. You do have the option of seeing the show without doing the dinner package. Anyone can go to the theater, get a seat and listen to the story, if they go early enough. If the seating fills up, you can stand at the theater, see the show and hear the story. What they're charging for is the opportunity to make the whole thing easier. I agree, they're seeing what the market will bear. If no one books the packages, then they might change back. But I think the packages will book up. Maybe not as fast as they did last year, but I think they'll still book up. Plenty of posters are stating that they will pay the $60 plus or two TS credits for really nothing much more than reserved seating for the show, as you could also just make a reservation for the restaurant of your choice without the package and probably pay less per person.