Many jewelery stores allow you to "haggle" a bit over the price. Some are more lenient than others about how much of a discount they will give you, but it never hurts to nicely ask if there are any additional discounts on the item you are interested in. Many stores will only discount items for regular customers, customers that are purchasing multiple pieces of jewelry, or cutomers that are looking to purchase a fairly expensive item. Also, how you treat the sales person has a lot to do with it too, because a lot of times the sales clerk is authorized to discount the item a bit, but the difference might come out of their comission on the sale. My family has worked in the jewelry business for quite a few years, and this is how it has been at all of the stores that they have worked at.