TVGuy, I'm on the East Coast (in Washington, DC) and some of our local news is giving about 5 minutes to it, but as I said, CNN now seems devoted.
For people on the East Coast, sad to say, it just seems so "distant" from us to warrant a lot of coverage so I'm sure the news has to balance that.
We are having one of our worst cold snaps in a while, with dangerous cold predicted for tomorrow, and some of us haven't been able to get out of the house for 3 days due to snow and lack of our various DOTs getting out and clearing snow as well as they used to.