We had an 1130 brunch reservation at the end of August. We waited at least 30 minutes to be seated. Food was decent - half lunch (carved ham, ribs, rice, salmon), half breakfast (waffles, sausage, bacon, fruit, fritatta). Lots of desserts. Kids loved the character interaction, we loved that the kids loved it. I wouldn't go for the food, but as an experience, it was fun for the kids and it saved us time waiting in lines to visit the characters at the parks becuase they felt like they had already met them.