Our flagship product, Bodyglide Anti-chafe balm is perceived by many people as a performance product just for performance athletes.
We were asked (by women) to create a package that is more approachable, to introduce more women to the benefits of a product that they, too, may have otherwise perceived as for the professionals.
So, the difference is packaging... and the benefits are reliable and consistent as they have been since we came to market in 1996!
And thanks to people like you, more and more women are learning about the virtues, and benefiting from greater comfort which enhances endurance, if they are athletes, and daily activity if they are on their feet, walking, or otherwise experience skin irritation and chafing on the body, or even raw skin caused by their favorite shoes (which may not be athletic shoes!).