Premier Cruise Line, founded in 1983, was the "official cruise line of Walt Disney World" before there was a
Disney Cruise Line. Premier deserves credit for pioneering the WDW-land-and-sea packages, which are now offered on the Disney Wonder. Premier also deserves credit for establishing Port Canaveral as a significant cruise ship port.
Premier acquired or leased used ships such as the
Royale (built 1958), the
Oceanic (built 1965), and the Atlantic (built 1981). With their hulls painted red, they earned the nickname, "The Big Red Boat." (Later, Premier actually named their ships The Big Red Boat I, The Big Red Boat II, and The Big Red Boat III and the "Big Red Boat" logo gave the line its identity.
When Disney saw how the WDW-land-and-sea packages caught on with the public, they allowed the marketing agreement with Premier to expire and announced their own cruise line.
Premier continued for a number of years. When the Disney tie-in ended, Premier turned to Warner Bros' Looney Tunes characters. Through a merger, Premier's fleet of older ships grew. But, although Premier tried to market their "classic" ships as a virtue, the line could not successfully compete with the new generation of 70 thousand GRT and larger ships operated by the major cruise lines. Premier folded in 2000.
Premier never ran the
Disney Cruise Line, nor was Premier ever involvd with the Disney Magic or the Disney Wonder.
I just found an interesting article,
Remembering Premier Cruise Line, by Lisa Plotnick.