My DH is a project manager for a huge tile installer in Detroit. The wood look tile it's hugely popular right now, and it's very pretty...looking so much like real wood. My tastes usually run toward the classic style, whereas he sees so many high end beautiful jobs finished, he likes trendy more than I do ( like the small glass mosaic backsplashes that are everywhere I despise that he likes...hurts my eyes and brain to look at all that chaos). Anyway, we both like the wood look tile. I'd put it in a kitchen without hesitation, but wouldn't put wood in because it's so fragile. I just had a friend put Brazilian cherry hardwood in his kitchen, they ran the dishwasher on the way to work in the am, when they came home, the dishwasher had leaked everywhere, causing $5k in damage. No chance of that with tile...get the mop and wipe it up!