The problem I have with all of this, the interchange fees charged to a retailer by various banks will be capped tomorrow, so you and I and everyone knows the retailers are NOT going to be lowering prices tomorrow. Prices will remain the same, now those who's bank choose to charge for debit card usage will pay twice. Once from the retailer who already factored in these charges into their pricing model and now from the bank.
This is the real problem. It's easy to blame the banks, but for an interesting read about government gone wrong, please do a little research on the Durbin amendment.
Instead of allowing competition in the marketplace, the Durbin amendment forces a "fixed" fee the banks can charge the retailer for using their card. There are a couple of problems with this. First, it only applies to the biggest banks in the country. Second, I've read the studies, and the fees being allowed are only enough to cover each transaction, not provide the infrastructure. This means the bank can support the card, but not charge enough to implement programs such as cash back on debit cards, because the government is dictating what they can charge.
Third, and the biggest issue. If you look at the Durbin amendment, it is meant to stimulate the economy. The way it is supposed to accomplish this is by charging the retailers less for each transaction, the retailers will then lower their cost by that 1-3%, and that will stimulate buying. If anyone goes to Target or Sears tomorrow and sees the prices lower because the retailers have to pay the banks less fees, I'd like to hear about it.
I'm no expert, and I don't work in banking, but I read the amendment out of curiousity and am shocked that this passed.
Everyone needs to make their own decisions, but in my opinion, government should let the economy and companies compete, not set the limits. For example, if BofA decides their fee is going to be 4% and everyone else is 3%, then Target can say we won't take BofA debit cards anymore. If I can't use my BofA debit card at Target, I get mad and cancel that debit card. The problem regulates itself as BofA will not raise their fees higher than the other banks if Target quits accepting their card. The banks have regulated themselves for years this way.
Ultimately, I think this hurts the retailers and it's supposed to help them. When they start getting more bounced checks, and have to spend more payroll hours to handle more people using physical green cash, I think they'll long for the days of the fees, even if they were a little higher.
Sorry for the rant. I'm getting tired of the government screwing up a system that seems to have been working fine.