Article on WDW considering a "demand pricing plan"

Maybe the better thing to do would've been to open a 5th park with all the new attractions and lands (somehow connecting it all into a theme) and for the time being leave the others alone, that probably wouldn't have cost too much more to do and would've helped with crowding. No new Disney theme parks in Orlando for such a long time, no wonder they feel the strain of crowding now. I read somewhere on the boards that about as many people went to WDW in '91 as last year (or possibly the year before). That was with 3 parks and there was no talk of tiered ticket pricing then (and of course ticket prices were a lot more in line with inflation then)

A new park would financially cost a heck of a lot more than the renos they're doing. But, yes definitely would have helped with crowding, if they could create something equal to Magic Kingdom, that had plenty of rides for young and old.
 
Walt - the one who developed the place, cared about affordability. And I think that it's his dream that most guests have kept with them, that kind of keeps that magic alive for them, and it's his dream that is being killed by the people in charge now.

Generally I agree with you...but I have to step off the train here.

If you read the multiple biographies of walt e Disney (and I have)...there is really no indication that he was concerned with "affordability". He was a slavedriver in some ways with his people...but also took care of them. And he loved putting on theater/show so much with his movies, shows, and parks that he wouldn't really tolerate budgets...
...but those things don't translate to a care for people's wallets.

Disney's marketing has been 99% consistent...they push "experiences" in ads and materials about their parks - not affordability.
I found it shocking when they ran a tv ad during the housing crash where the parents were pricing out a trip online and the mom says "$1600...we can afford that!!"

It was shocking because it was so out of pattern.

Disney parks were built for everyone - who could pay. That has never not been the case.

So when people say "I'm done if they do ____" or "it's getting too expensive for us" - even though i agree with the sentiment many times - it's not out of character for TWDC.

People get priced out everyday for a variety of reasons and have since day one.

You know how not to get priced out? Hold the line...reject the silly cash grabs. Stop booking chef mickeys at $40 a head for breakfast...never book a $60 dessert buffet for "WISHES" (it's really old)...don't pay $450 at art of animation...don't pay $75 for a "special" Halloween or Christmas party that's run 45 days each year.

Reject and they as a business will be forced to respond. Park revenue is more important now than ever. We got em right where we want 'em. :)
 
Generally I agree with you...but I have to step off the train here.

If you read the multiple biographies of walt e Disney (and I have)...there is really no indication that he was concerned with "affordability". He was a slavedriver in some ways with his people...but also took care of them. And he loved putting on theater/show so much with his movies, shows, and parks that he wouldn't really tolerate budgets...
...but those things don't translate to a care for people's wallets.

Disney's marketing has been 99% consistent...they push "experiences" in ads and materials about their parks - not affordability.
I found it shocking when they ran a tv ad during the housing crash where the parents were pricing out a trip online and the mom says "$1600...we can afford that!!"

:)

Those were the commercials that my daughter was in-- as an extra, but still in..
 
A new park would financially cost a heck of a lot more than the renos they're doing. But, yes definitely would have helped with crowding, if they could create something equal to Magic Kingdom, that had plenty of rides for young and old.

Agree...it's amazing how often people put "just open a new park" as a feasible plan.

The economics and longterm
Realities of new parks are staggering...it's not like putting in a new dumbo spinner.

The reality is this:
Mk - 1971
Epcot - 1982
Studios - 1989
AK - 1998

What year is it? Anything going on?

Look at the pattern...there's a key statistic hidden in there that explains everything.

On another note: how's that monorail expansion through the swan and dolphin coming?
 

Well they aren't really penalized it just costs more. This already exists for hotels and airlines. Disney hotels are cheaper in September than say July or Christmas time. It's just how it goes.

It's nice to try to adopt a c'est la vie attitude, but when you can only go at certain times a year, it's disheartening that they keep tacking on the already inflated prices.
 
It's nice to try to adopt a c'est la vie attitude, but when you can only go at certain times a year, it's disheartening that they keep tacking on the already inflated prices.

You have the power to change it...WITHHOLD your business until the pricing flatlines or adjusts to the market.

The real problem...is that Disney knows full well (because they're good at research) that 99 out of 100 people can't or won't say no. Once they're in the right mindset...they're coming.

I also wonder exactly how accurate "can only go certain times a year" is. Not specifically in your case - it just gets thrown out a lot and in more and more frequency.

Other than teachers and seasonal businesses...how big is this demographic truly?
 
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It's nice to try to adopt a c'est la vie attitude, but when you can only go at certain times a year, it's disheartening that they keep tacking on the already inflated prices.
I'm a student I can only go at certain times of the year as well. I understand but it's either deal with it or don't go. This is no different than a standard ticket price increase. Like I said before Disney has been doing this with hotels forever.
 
When other people are paying the increased cost for your trip, it is easy to say "eh, that is just how it goes".
You don't think I realize that? I am involved in every aspect of my trip planning. Yes I may not foot the bill but I know how much it cost and I try to help my family find the best price possible. This is unfortunate but how is it any different than a standard price increase? How is this different than what Disney already does with their hotels?
 
So Universal has now proven the path.

One year ago today, an annual pass to Universal was $92. 3 months ago it jumped to $139-$299 depending on blackout dates AND dropped free parking.

And now ... They seem like they are doing everyone a favor by giving a discount on pre-purchased tickets for dates that are likely blacked out on AP, still require parking, and are still $75/day.

Wooohooo! What's next - Disney raising the price $10 then throwing in free park hopper if you buy online in advance 3 day or more tickets? Except of course on weekends, and holidays, and summer, and spring break...

It's all slight of hand.

I haven't been to Uni and don't follow them like I do Disney. I admitted that I know (logically) that a "discount for slow times" can be viewed as the same thing as a premium/penalty for busy times (or most times). I know I can be swayed by the timing and marketing presentation to view it in a more positive light if it's done right. I didn't know their base prices had hiked so much so recently, but if I followed that, it would feel much more like I do about Disney's path - hikes/gouging at busy times.

I suppose it might be a good parallel to how Disney does these things - we on the Dis follow much more closely than the average Joe and see that they raised prices 50% on Monday and offered a 15% discount (for certain, restricted, reduced benefit tickets) the next Wednesday and we cry foul. Perhaps average Joe makes the same mistake I just did with Uni - didn't know what base prices were last Monday, just sees the new "discount" on Wednesday and says "yay Disney! thanks for the discount! I'm on my way!.
 
If WDW follows the Universal model and keeps current ticket prices at what they are, and offers a discount for slower days, I think there will be much less of a backlash. Based on the survey they did last year, though, that's not the model they are going for. In those surveys, the current ticket prices were the lowest option, and they just kept increasing from there. I think they'll get a lot more backlash for that, but like another PP said I expect it'll dissipate. I wish that weren't the case, but I think it will be.
 
If WDW follows the Universal model and keeps current ticket prices at what they are, and offers a discount for slower days, I think there will be much less of a backlash. Based on the survey they did last year, though, that's not the model they are going for. In those surveys, the current ticket prices were the lowest option, and they just kept increasing from there. I think they'll get a lot more backlash for that, but like another PP said I expect it'll dissipate. I wish that weren't the case, but I think it will be.
Except I don't think they follow the universal model I think they follow the model in the survey. This is Disney they can get away with charging that. Universal Hollywood can.
 
Yeah...I think We - the people - have a fairly solid consensus around here after discussing for nearly a year that it is highly unlikely that the prices rollout on that tact.

It will be "smaller increases" for "slow" days and fairly huge increases for busier ones.
 
Except I don't think they follow the universal model I think they follow the model in the survey. This is Disney they can get away with charging that.

Unfortunately, I think this is exactly the thought process...they can get away with it, so they will. I will be interested to see how the Armed Forces Salute will continue on if they adopt the demand pricing. Or if it will continue at all.
 
As much as we all don't like idea of Tiered pricing, Disney is getting so popular that they could get away with it.

For every complainer, I bet there are a ton of people here (myself included probably) that would easily pay a premium price for their Disney Vacation if it guaranteed the parks were less crowded.

Would you pay $50 extra a ticket to go during a "premium week" .. if Disney simply limited park attendance those days?
Would you pay an extra $25 per ticket for 3 more fast passes per day? (Thus helping you avoid the crowds?)

I mean .. look how popular the holiday parties are. Yes, some are there for the unique experience, but I am assuming a lot pay for the premium because they know they get to experience the park for a lot of the night with a fraction of the normal crowds. The more crowded the parks get during normal times, the more appealing these extra cost parties are to some.
 
You have the power to change it...WITHHOLD your business until the pricing flatlines or adjusts to the market.

The real problem...is that Disney knows full well (because they're good at research) that 99 out of 100 people can't or won't say no. Once they're in the right mindset...they're coming.

I also wonder exactly how accurate "can only go certain times a year" is. Not specifically in your case - it just gets thrown out a lot and in more and more frequency.

Other than teachers and seasonal businesses...how big is this demographic truly?

You'd be surprised at how very accurate it is. ALL employers have the legal right to dictate when a person takes their vacation time, and I think it's happening with increasing frequency. Where we live, in a fairly industrial area, they have designated shut down times, and that's that - THAT is your vacation. Around here, shut down is typically the two weeks of Christmas or two weeks in the summer. Too bad, so sad if you don't like it. So you have those people.

Then as you said there's the seasonal workers.

Then you have the places where vacation slots are chosen based on various methods - seniority, first come first serve, a pool, etc... So, you're left with what you get.

Then there's anyone that works in the school system (public, private, college, university etc), plus families who have children in upper grades where taking them out for a week or two is either a) not allowed or b) too disruptive to their education, or even families that just aren't allowed vacation in any grade as an excused absence. That is a huge number right there, considering in the US alone, there's roughly 3,000,000 K-12 teachers, and over 17,000,000 high school students.

And of course, then there's the college and university students themselves.
 
It already exists in the discount schemes. Tiered is just a new industry buzzword. People will still want to go at the peak times. People will still pick times based on price.

If they don't have a problem filling beds, there is no need to take less money. If they fear they can't sell the desired amount of beds, they'll lower the price. What this is doing is transferring that culture to the folks that don't buy the beds in the first place.
 
Would you pay $50 extra a ticket to go during a "premium week" .. if Disney simply limited park attendance those days?
Would you pay an extra $25 per ticket for 3 more fast passes per day? (Thus helping you avoid the crowds?)

No.
Yes.
 
The "blame" Disney for higher prices during busy period is laughable at best.

Disney theme park tickets are about the only piece of the equation that isn't higher. Plane flights? Higher. Gas prices? Higher. Hotel rooms? Higher. Even food is higher in vacation destination during peak periods.

Why oh why is it a shock that Disney theme park tickets wouldn't follow this model? I'm not being callous or stating too bad... I'm just shocked at the willingness to blame Disney *if* they do this... when EVERY other piece of a peak vacation is already demand priced. I guess it is a case of shame on Disney for waiting too long to do this.
 













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