CEO Bob Chapek has publicly stated:
We took the opportunity to revisit sort of our legacy operations to improve the yield because it is the ultimate in a capacity-constrained environment but also to improve our guest experience where we've had an opportunity to look at things like pricing and ticketing outside the constraint of an ongoing concern and ongoing business when we shut down for a year. So that really gave us the opportunity to say, when we emerge, how do we want to emerge and how does that fit our yielding strategy and our guest experience strategy?
I suspect he's mostly focused on "our yielding strategy" and less focused on "our guest experience strategy".