That is kinda steep if staying a few nights. For one or two nights, it wouldn't be that bad, but if someone is staying 4-5 nights, it adds up.
That's why I tell everyone to stock the cooler. I'm sure the hotels are catching on that everyone is doing this. I can just imagine the behind the scenes remarks the staff makes about everyone checking in with a styrophone cooler.
I mean, I'll spend money on a trip, but don't want to be completely gouged.