I have used it several times and I am VERY pale-skinned. I really liked the color it gave me--no orange at all.
If you are thinking of using it for a special occassion, try it first a week or so before so if you don't like it it will have time to wear off.
Before you go, shower and exfoliate, and be sure when you are there to use lots of the barrier cream around the edge of your feet and around your nails (it will turn your cuticles orange).
Other advice--they tell you not to shower for something like 6 hours after, and it does come off on your clothes (or sheets, if you do it in the evening).