You know, I've thought the same thing.
I honestly think this is
DVC's way to squash the resale market.
I mean, it's been taking more and more business from them - not only in resales to new members - but in add-ons to current members.
We are 2-2 if out current contract in ROFR right now goes through.
We played fair - we contacted DVC first to get pricing on Hilton Head, so they had their chance to compete in the market - but we found what we wanted at less than 1/2 of what DVC was selling for - so there is no competition in that market.
I agree that this was mainly a move on DVC's part to scoop up more contracts in the ROFR process. The cheaper a contract is per point, the easier it is for them to buy - and then can make more off of it by selling it at nearly double the price they purchased it for.
So not only are they making an effort to increase their direct buy members - they are making great efforts to decrease the ability to buy from anyone other than them.
I can't say that it's unfair, I can't say that it's wrong, I can't say that is bad business. In fact, I can say that is fair - and it is a right business move that will in effect increase the overall value of being a DVC owner - no one gets in for less than $XXXXX.XX and no one get out for $XXXX.XX by letting someone else in for $XXXX.XX
DVC is closing the loop - it makes good business sense. PLUS the only people who are up in arms over it are the ones who are selling - so to Disney, they are a customer on their way out the door anyway.