Anyone else get the DVC survey re: DVC 'elite' club?

Nice statement. I really don't get all the concern either. Let's face it. There will always be someone who can afford more. So why not give them incentives to buy? We all just need to accept what we can and can not afford and great for those that can buy more points. More perks for more points does not seem unreasonable to me. Remember those folks are ultimately paying for them anyway.

First off, in general I don't get the fuss over this as it's merely speculation. That said, don't we all sometimes get perks for one thing or another? Whether it's a better deal or seat because we're a frequent flier with an airline (Airtran $25 email coupons and business class upgrades come to mind - lots of talk of those lately) or extra coupons for a sale at Macy's because we're a card holder...who among us has turned down an upgrade so that we could be treated "equally"? I shop a lot at Sephora and they started a "Beauty Insider" club that allowed members to collect points for purchases and get special offers and giveaways. Now they have a tier within that for people who earn a certain number of points in a year. Those people (hello, I'm one!) get more coupons, better giveaways and it sounds like some special private sale opportunities.

I don't see the need to make this a "big bad rich people vs. poor little guy rubbing two pennies together." Let's face it - as DVC owners, we're not underprivileged. Making disparaging remarks about the presumed wealth or ostentatious display of wealth by people who happen to own more points seems as inappropriate to me as belittling someone for having a small number of points or modest means.

Moreover, DVC already treats people who buy more points differently AND better -- look at the purchase incentives. They are almost always tiered so that the more points you purchase, the better your deal is.
 
I know - Perks are just that. Perks. Not to be expected.

The problem I have with an 'elite' program is not that elite members will get some extras others won't. The problem I have is that a program like this will be just an excuse (oops, I meant "reason") to discontinue the perks all DVC members get now and give them to only the elite members.

Really looking forward to hearing that my DVC membership has been "enhanced" at "members' request" by taking away my AP discount but giving me 2 nights instead of 1 on a free DVD rental.
 
Fortunately, you weren't hurt by the change. But the majority of members - who lacked either the need or means for a second week - saw themselves put in a significantly worse place by the change.

Let's hope DVC never does that to us.
I guess the term hurt needs defining. While I had the ability to get the second week, the cost was almost $20K and almost $1K per year in maint fees. Those 2 weeks did cost me less than half of what someone who bought retail paid for one week in many cases. Given I've been paring my points down and not up, I too am hoping they don't go that route but I think it would be a mistake from a business standpoint for them not to.

First of all I was saying that DVC MEMBERS DON'T BUY INTO DVC FOR their discounted AP's or discounted lunches. I don't think I know anyone that plunked down 20,000 to 100,000 bucks because they would get a few discounts if they joined DVC. NO..they did it for the points that would allow them to take prepaid vacations.
While I think that's true for some, it's not for everyone. I know people who bought for just the perks. I know several that bought between 25 & 50 points to get the discounted passes, obviously not $20-100K but it's not necessary to pay that much to get into DVC. Those I am referring to spent maybe $2-4K, get multiple AP passes for themselves and family (on the deed) and often either use only a couple of days on property OR just reserve a night here and there to have access to pools and a respite during the day while actually staying off property. This is certainly a specialty situation but it does occur. Any change that happens might create other specialty situation.

I'm just saying I would just hate to see DVC divide us up amongst ourselves between those who have and those who have not. I see no reason for them to make classes or tiers WITHIN DVC. Leave it the ____ alone. Just drop the idea. Period. It would really put a sour taste in my mouth if they did that.
IMO, any reservation system is already me against the other potential participants. It is my goal to put myself in the position to get the reservation instead of you within the rules that apply. So I see it as already adversarial, the only question then becomes what the rules and opportunities are. Plus the system is already set up so that those with more points and more home resorts are not equal to the rest and have significant advantages that likely outweigh anything that such a system might add given DVC's usual lack of backbone in such matters.

The problem I have with an 'elite' program is not that elite members will get some extras others won't. The problem I have is that a program like this will be just an excuse (oops, I meant "reason") to discontinue the perks all DVC members get now and give them to only the elite members.

Really looking forward to hearing that my DVC membership has been "enhanced" at "members' request" by taking away my AP discount but giving me 2 nights instead of 1 on a free DVD rental.
I guess the difference is that I don't see that as a problem, YMMV.
 
I guess the difference is that I don't see that as a problem, YMMV.

You don't see a problem taking away all DVC members perks, and only giving them to the "elite"

may I ask why? we all pay dues however much they are why should some get perks and others not, also the amount of points you own may not be based on financial constraints , but your vacation time. this probably dictates more peoples chosen no of points than finances.
 

You don't see a problem taking away all DVC members perks, and only giving them to the "elite"

may I ask why? we all pay dues however much they are why should some get perks and others not, also the amount of points you own may not be based on financial constraints , but your vacation time. this probably dictates more peoples chosen no of points than finances.
To be honest, I don't. As I said, YMMV. While you may see it as taking away benefits, I see it as a potential opportunity for many including DVC. I can see the threads on the subject and all the upset people here on DIS though. As I stated, it's already the haves and have nots to a large degree based on how many points you own or don't combined with how many home resorts you have within those points. From a business standpoint DVC could combine perks with new purchases and by requiring retail purchases to participate. They can't take away your basic right to reserve your home resort but they can change basically everything else. As for all paying the same dues, that is not really true either. Those with smaller contracts are actually paying less than the cost of their membership and those with more points are paying a higher than their share of the actual costs even though the pp costs are the same. I realize there is no perfect way to figure all costs and I'm not complaining, just explaining that some are already getting a benefit, then the question is who and how is that benefit going to be distrubted. I'd guess the break even point is somewhere in the 250 point range but it could be a little more or less and it would be affected somewhat by how many home resorts and would assume master contracts only.

As I've said before, personal situation (vacation time and finances) should not dictate the choices DVC makes except as it pertains to a sound business approach. It may be that keeping the status quo will be the best choice for them but there are other alternatives that are certainly different but reasonable directions to go, IMO.
 
With Jim Lewis and his chairmanship in the ARDA, with construction in Hawaii, with the "announcement" of DVC at Washington DC, with the talk of DVC at Vegas, Cabo and other locations, I could see DVC stop being a WDW/theme park focused business and more on timesharing. Then there will more than likely be adoption of other timeshare concepts like Marriott and Hilton.

And when that happens, well, I guess this family will be selling off more contracts.

It was more fun when it was a cute little club.
 
Bottom line is that the DVC is a business and it's a business that is making Disney a lot of money. Whether we like it or not, it will change, evolve, and adopt policies and practices that are standard in the industry.

People want to belong to clubs and be considered special and different from others and as others have PP the reality of exclusive clubs are all around us. Wanting to belong to this special class is human nature and businesses use it to their advantage. That's why DVC is a club to begin with. Heck even people with fast passes think that they are special as they walk past people in the standby line.

If offering additional perks to members that own xx amount of points will make Disney additional money, you can bet that they will someday offer it. Will that make some members upset, yes it will. Will members sell their points because they don't agree with the new perks, maybe. Does Disney care, not really. In order for a member to sell their points they have to find someone else to buy so Disney isn't out a thing, a family leaves and another takes their place.

Several of the policy changes that occurred this last year upset a lot of people. Did that keep Disney from implementing the changes, not a bit. Disney will do what they have to increase their profit because after all, they are a business.
 
When OKW was built what was the minimum point purchase, was it 230?, if so I can see Dean's point about possibly making the cutoff in the 250 range.

For one thing it would encourage buyers to buy a certain point minimum from Disney and not a small contract from resale.

Whether I agree with the club aspect or not, I can definitely see the advantage to DVC in a business sense.
 
Will members sell their points because they don't agree with the new perks, maybe. Does Disney care, not really. In order for a member to sell their points they have to find someone else to buy so Disney isn't out a thing, a family leaves and another takes their place.

Several of the policy changes that occurred this last year upset a lot of people. Did that keep Disney from implementing the changes, not a bit. Disney will do what they have to increase their profit because after all, they are a business.

If Disney implements changes that result in a majority of DVC members becoming extremely unsatisfied with their membership enough to sell their membership, I think that will hurt Disney. First, their reputation will suffer as members will advise others not to purchase (including on sites such as this). Second, dumping large quantities of points on the resale market has to have some effect on Disney's ability to sell points.

Your post makes it sound like Disney has absolutely no interest in keeping the majority of members mostly satisfied. I think DVC doesn't want to damage their brand or be so short-sighted as to damage their long-term ability to keep selling points.

If implementing various levels of membership perks increased sales without causing the majority of members to become unsatisfied, I think they'll do it. The survey was an attempt to gauge how members would feel about such a thing. Since we haven't seen anything occur in this area, it was just an idea that they wanted to float.
 
When OKW was built what was the minimum point purchase, was it 230?, if so I can see Dean's point about possibly making the cutoff in the 250 range.

For one thing it would encourage buyers to buy a certain point minimum from Disney and not a small contract from resale.

Whether I agree with the club aspect or not, I can definitely see the advantage to DVC in a business sense.
I think it did start at 230 then 210 then 190 then 150. However, my point wasn't a reference to historical purchasing but to the actual cost of managing a given membership. It costs more on average on a per points basis to run a smaller contract than a larger one. I was simply guessing at what the cutoff might be if you looked at the costs for each contract and arrived at an average. I realize it isn't 100% absolute because there are variations even between two owners who own the exact same thing but one can get pretty close to an average or median. To be extreme but make the point look at one who owns only 25 points and one who owns 250 points. Realizing there is an inherent cost to the literature, mailings and just to carry a membership on the books; the actual cost for that member might be $400 but they are only being charged roughly $100. Most of that cost is administrative and little is actually resort maint. The actual cost for the 250 pt member is likely in the $800-1000 if a single resort owner and in the $1000-1200 range if a multiple resort owner with roughly the same admin costs as the 25 point owner but a larger maint portion. If you go to one who owns 1000 points the spread is even larger and the amount of excess money they are generating that supplement those smaller owners is significant. A base amount that represented the actual admin costs plus a smaller per point cost would be a more accurate way to charge fees.

If Disney implements changes that result in a majority of DVC members becoming extremely unsatisfied with their membership enough to sell their membership, I think that will hurt Disney. First, their reputation will suffer as members will advise others not to purchase (including on sites such as this). Second, dumping large quantities of points on the resale market has to have some effect on Disney's ability to sell points.

Your post makes it sound like Disney has absolutely no interest in keeping the majority of members mostly satisfied. I think DVC doesn't want to damage their brand or be so short-sighted as to damage their long-term ability to keep selling points.

If implementing various levels of membership perks increased sales without causing the majority of members to become unsatisfied, I think they'll do it. The survey was an attempt to gauge how members would feel about such a thing. Since we haven't seen anything occur in this area, it was just an idea that they wanted to float.

It takes time to move from the planning to implementation of any such program, often years. That we haven't seen anything rolled out in 9 months means nothing in my book. I doubt we'll see it but a number of options wouldn't surprise me. I think you overestimate the membership's resolve in such matters. Just look at all the consternation's about the 7 day reservation change and the reallocation and we can count on a couple of fingers the number of people who've said they actually sold largely due to those issues. IF they do anything along these lines though expect it to be done in such a way as most people won't care that much and/or will have opportunities to improve their position. I wouldn't expect an all at once, in your face, take it or leave it approach.
 
Realizing there is an inherent cost to the literature, mailings and just to carry a membership on the books; the actual cost for that member might be $400 but they are only being charged roughly $100. Most of that cost is administrative and little is actually resort maint. The actual cost for the 250 pt member is likely in the $800-1000 if a single resort owner and in the $1000-1200 range if a multiple resort owner with roughly the same admin costs as the 25 point owner but a larger maint portion. If you go to one who owns 1000 points the spread is even larger and the amount of excess money they are generating that supplement those smaller owners is significant. A base amount that represented the actual admin costs plus a smaller per point cost would be a more accurate way to charge fees.
While I agree with the theory behind you point, I think you drastically underestimate the portion of our fees that should be per-point, and overstate the amount that should be per-member.

Take a look at the budgets http://dvcnews.com/dvc-program/financial/2009-resort-budgets (props, as always, to dvcnews for the info) and in particular, lets look at OWK (since you guys have played it up in the past few posts.)

Taxes, Capital Reserves, Utilities, Transportation, Maintenance, Housekeeping and Front Desk are all property and/or use-based. Throw in the fee - which is a portion of the others, and you've got almost the entire budget. They are all property allocated over points. Divide a 200 point owner into 2 100 point owners and your costs don't change.

The one piece of the budget that could be member driven is "member activities." That's where all your postage, printing, mailing costs end up, and it's less than 14 cents per point. Even then, only a portion of the 14 cents in member driven as it also include annual meetings and whatnot.
 
With Jim Lewis and his chairmanship in the ARDA, with construction in Hawaii, with the "announcement" of DVC at Washington DC, with the talk of DVC at Vegas, Cabo and other locations, I could see DVC stop being a WDW/theme park focused business and more on timesharing. Then there will more than likely be adoption of other timeshare concepts like Marriott and Hilton.

And when that happens, well, I guess this family will be selling off more contracts.

It was more fun when it was a cute little club.

YES!!! I wont be so interested anymore either.
 
While I agree with the theory behind you point, I think you drastically underestimate the portion of our fees that should be per-point, and overstate the amount that should be per-member.

Take a look at the budgets http://dvcnews.com/dvc-program/financial/2009-resort-budgets (props, as always, to dvcnews for the info) and in particular, lets look at OWK (since you guys have played it up in the past few posts.)

Taxes, Capital Reserves, Utilities, Transportation, Maintenance, Housekeeping and Front Desk are all property and/or use-based. Throw in the fee - which is a portion of the others, and you've got almost the entire budget. They are all property allocated over points. Divide a 200 point owner into 2 100 point owners and your costs don't change.

The one piece of the budget that could be member driven is "member activities." That's where all your postage, printing, mailing costs end up, and it's less than 14 cents per point. Even then, only a portion of the 14 cents in member driven as it also include annual meetings and whatnot.
Realize this is a per point calculation, not a per member calculation presented in the budget. It has not been looked at, or at least published, on a per member basis. There are many items that seem ONLY based on a stay that are not truly such. You've got to add in member admin, legal, annual audit, reservations all as non points based to a large degree. Also, you could consider even a portion of the items that are points based on the surface including front desk, housekeeping, security, etc for 2 reasons. One is that the per member costs are actually more for these items in many situations and the other is that any surplus costs say for non utilization could be argued to be spread over the membership based on number of members rather than number of points. I threw out $400 as a round number but if we want to pin it down, I'd suspect the cost for that 25 point member is in the range of $300-400 and only climbs slowly as the number of points increase at a given resort. There are also likely other breaks where there are decreases in per point costs. I would venture to guess that certain points sized contracts at a given resort tend to correlate to the size unit and or weekend timing that is being utilized. It's unlikely that one who owns 50 points is using a 1 or 2 BR very often but very likely that one who owns 500 points is using larger units, often with little difference in occupancy. One who stays in a studio with 4 people has little different inherent costs other than direct housekeeping and direct unit maint than one who stays in a 2 BR.
 
If Disney implements changes that result in a majority of DVC members becoming extremely unsatisfied with their membership enough to sell their membership, I think that will hurt Disney. First, their reputation will suffer as members will advise others not to purchase (including on sites such as this). Second, dumping large quantities of points on the resale market has to have some effect on Disney's ability to sell points.

Your post makes it sound like Disney has absolutely no interest in keeping the majority of members mostly satisfied. I think DVC doesn't want to damage their brand or be so short-sighted as to damage their long-term ability to keep selling points.

If implementing various levels of membership perks increased sales without causing the majority of members to become unsatisfied, I think they'll do it. The survey was an attempt to gauge how members would feel about such a thing. Since we haven't seen anything occur in this area, it was just an idea that they wanted to float.

I think that we as members and frequent visitors tend to over estimate our power over Disney. I don't think that they would do anything to deliberately loose business but I do think that within their discussions they factor in acceptable loses.

Disney reports that DVC has 400,000 members. This thread has been visited 11,000 times while the BLT Groupies thread has be visited 34,000 times so more DISers are interested in BLT than an elite club. The DVC Satisfaction Team has 3 Cast Members for 400,000 Members. The majority of Members don't care to visit the DIS and they never contact the DVC with a complaint or commendation. I don't think that our actions or discussions have much of an impact on Disney.
 
They way I look at it, giving some token extra perks to people who have invested more time and money in a particular type of vacationing, whether that be sailing with a particular cruiseline or buying points with a particular timeshare, makes sense from a business perspective.

Cruising has been used a lot as a comparison, so I'm going to go ahead and go back to it. DH and I like to cruise. We've been on enough Royal Caribbean cruises to be platinum crown and anchor members... that's not very high up the levels of frequent cruisers, but it does mean, that among other things, we get a shorter line to wait in for check in, and a small discount on suites and balcony cabins. When we decide to book another cruise, we look first at Royal Carib because we know we'll get a few extra perks that could save us a little time and money. So, yes, we will sail Royal Carib instead of comparable other cruiselines on similar routes because we like the perks; those perks really do make them more money in the long run.

Looking at timeshares... in my research into other brands, it became clear that several timeshares do give extra benefits to those who own more points. I admit that my immediate reaction was that I didn't want to buy into a system where I would feel like a second class citizen if I didn't own a certain number of weeks, contracts, or points. I would be a little grumpy if Disney suddenly put one into DVC, but I think it would 1) make good business sense, and 2) probably have the desired effect on me. I would be pretty angry if they took current perks away from people who didn't own as many points, but it wouldn't bother me as much if they just added additional perks for people with higher numbers of points.

I know myself well enough to admit that if I were close to a point shift level to get to a higher category, I would almost certainly add on to get up to it if it had a perk I really wanted. Furthermore, we're likely to buy a Hawaii timeshare in a few years, when our son and any additional children are a little older. I don't currently know if we'll buy DVC Hawaii or something else, as I don't know how good or bad of a deal the DVC will be. If there was a DVC club that gave me some cool extra perk for owning the number of points it would take me to get what I want in Hawaii, that would certainly be a factor in my decision.

Honestly, I think something that rewards people for coming back and buying more points, particularly if it rewards people from buying from Disney, makes sense as a business model. I'm a little surprised that they don't have one in place already.
 
As a high point owner, I would love to have certain perks such as a booking window advantage.
That said, I understand perks like that would indeed be unfair to others. I have 1400 points, but I put myself in other Members positions and I know I would be mad if the perks started at 1500.
Therefor I agree that certain perks, basically the ones that would directly affect others membership, would be unfair.

MG
 
This thread has been visited 11,000 times while the BLT Groupies thread has be visited 34,000 times so more DISers are interested in BLT than an elite club.

The BLT groupies thread is ever changing and new info and opinions are always being added, while this thread is just a continuation of the same. No comparsion.

Plus you have nonDVC interested in BLT and reading that thread.
 



















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