No – Disney gave Bruckeimer the movie rights to
Pirates. Disney can’t make a movie or television without buying the rights back (and Jerry ain’t that stupid). He also has the rights to anything created for the movies – Davy Jones, the
Black Pearl, “The Pirates Lords”, etc. Disney has to pay Bruckheimer for the rights to use those elements in the rides now (it’s said that’s way the
Wicked Wench in the ride wasn’t renamed. Bruckheimer said “no” to call the ship attacking the fort the
Black Pearl).
It’s the price Disney had to pay to get a high-powered producer to make the movies.
If you can do better – please try. Real Hollywood financials are a closely guarded secret. It’s so bad that even people involved with the movie have to go to court just to find out what’s going on (search the Internet for all the articles surrounding the recent lawsuit about
Sahara).
Basically a studio receives (on average) 55% of the box office take. The theaters and distributors keep the rest. So you can essentially cut the revenues nearly in have. It’s known the Bruckheimer has a significant cut of “the first dollar” because he was the producer that made the movie. Rumors around town range from 15%-25% of every dollar that Disney brings in. Several other people, namely Johnny Depp and ILM (who did the special effects) are also said to have cuts as well. It’s likely the director has a cut on the sequels as well, even if he didn’t on the first one (sequels are just an excuse for the original creators to blackmail the studios). All in all, a rough estimate has Disney actually seeing about 1/3 of the box office actually flowing into Disney.
From that, of course, Disney has to recoup all the costs to make, market and distribute the flick. Here too, the actual costs are a closely guarded secret because most board of directors freak out when a single movie costs more than a cruise ship. The public estimate of
At World’s End is “$300+”, although most street estimates put the cost between $345 - $370 million. The film was significantly behind time throughout production and there was a huge last minute scramble to finish the special effects – all of which adds to costs (and stuff like Mr. Depp’s villa, entourages, Mr. Richards’ “special dietary needs”, etc.)
All of those costs are just to get a single negative of the film created. Now comes other expensive parts. For a large summer blockbuster, it’s estimated that a studio will spend an amount equal to the film’s negative costs. The more expensive a movie, the more marketing you need to guarantee a film’s success. At this point it’s hard to say how much Disney spent on marketing, but form all the TV ads, billboards, special appearances and red carpet premiers at
Disneyland – it was a significant sum. Besides just marketing, there’s the distribution costs as well – getting the film into the theater. A single print of the movie can cost over $75,000, and when you see that
Pirates was being shown on over 4,000 screens, that adds up. Disney is somewhat lucky that they used a lot of digital theaters and saved some money, but it’s a small compared with all the other costs.
All of this is just to point out that making and releasing a big studio summer movie is a hugely expensive endeavor. For all the dazzling box office numbers you see, there are equally stomach turn expenses that the studio doesn’t want to talk about. Disney let
At World’s End get out of control; they cared more about the marketing of the movie than the actual quality of the movie itself.
So Disney produced a very expensive bad movie. They’re paying the price for it now with disappointing box office and a lack of interest in any more
Pirate movies. This is a recurring problem with Disney – they’ve lost all interest in quality and instead believe they can buy an audience if they show enough ads with the word “magic” used in them.
They’re wrong.