I was at TDS today and was talking to the CM about our recent Mother's Day trip to WDW. Anyway, the CM asked if we did the Hero's brunch for Moms and Kids at EPCOT. I said that b/c the trip was so spur-of-the-moment and not planned out whatsoever, I didn't know there was such a thing. He told me that they were testing it out to see how it went b/c they're thinking of doing a Heros meal for the boys. I think it's about time, personally, as I asked about a boys character meal a year ago (at least) on these boards!
So, if things went well and the Hero brunch was a hit, they might make it permanent. The CM said they hadn't heard anything yet ... but stated that since the princess brunch is in WS Norway and the Mother's Day Hero brunch was near Morocco, it looks like it'd stay near Morocco.
I just checked out the link that someone posted above and, sure enough, it looks like there's accuracy in the statement that the Mother's Day brunch was a test run for a future boys character meal!