We just took middle son for his 4th birthday to build a bear. I was hoping to spend about $30. The bear was $18, clothes $14, and shoes $8 for a total of $40. Not too bad, but it does add up when they want socks, shoes, hat etc. Oh and be careful, each one of the build a bear workers tried to get us to buy something else (oh he needs sound, needs a hat, needs a brush for his fur. No thanks!!) I spent more on the build a bear clothes than I do my own kids clothes. That's the truth!! But he loves it!!