That is really interesting that AG is trying to target teens with BeForever.
The historical line/ 18" dolls were originally made for girls 8+, with Bitty Baby Target to 7 and below, I guess I figured Pleasant Company was trying to get girls 8-13 or so (and now I see kids with the 18" dolls when they are like 3...). Going for 13-19 is pretty ballsy, especially now that kids are playing with all kinds of dolls even less. I think the 7-13 market would have made more sense.
And I wouldn't be shocked at all that they sell HUGE numbers more of the modern dolls than the historical dolls. I rarely see kids with historical anymore, and those who have them have generally not read the books. Mattel made the AG line from something expensive but educational to something that is just really an expensive version of the dolls available everywhere else.
The historical line/ 18" dolls were originally made for girls 8+, with Bitty Baby Target to 7 and below, I guess I figured Pleasant Company was trying to get girls 8-13 or so (and now I see kids with the 18" dolls when they are like 3...). Going for 13-19 is pretty ballsy, especially now that kids are playing with all kinds of dolls even less. I think the 7-13 market would have made more sense.
And I wouldn't be shocked at all that they sell HUGE numbers more of the modern dolls than the historical dolls. I rarely see kids with historical anymore, and those who have them have generally not read the books. Mattel made the AG line from something expensive but educational to something that is just really an expensive version of the dolls available everywhere else.
