This is one of our favorite attractions, and after being in the top 10 many times, I finally got into the hot seat in October. I made it to the $125,000 question and walked away. Now I know better - NEVER walk away. I got a shirt, a bunch of point-level pins, a hat, and a lanyard. After 32,000 you already have the hat and shirt to keep, and all you'll lose after that if you miss a question are the point-level pins (which aren't anything great). If you answer them all right, you'll get the cruise - well worth the gamble of a few pins you'll probably never wear anyway.
In February we saw 2 women win the million point prize on the same day. It's very exciting to see a winner.
There is one thing they should change. Since photography/ videotaping aren't allowed, they should take your picture (or better yet, a video) if you are in the hot seat. I think many people would pay for that - I know I would.