My daughter got the Color Cue (now Cool as Ice) at 365 a year ago Feb. It lasted nicely at least 5 days. It was fun for her to wear it to school. We're going in August this year, so my only worry is pool time. Maybe we'll go at the end of our trip? We'll have to see how important it is to her. While it's MUCH cheaper than BBB, I'm not sure I'd want to spend the 35 bucks and then ruin it within a day.