Its a musical on stage and not a Film that they are making.
Firstly.. i think its a fabulous idea. Its prime time television, where they are holding open auditions for the role of Maria.
Professionals and non professionals can apply for the job.
The west end is absolutely empty at the moment.. with theatres really struggling to fill seats. This way, it will go out to millions of people who will become involved in the selection process and see excerpts from the show. All this hopefully will inspire the public to go out and buy tickets.
We have had two shows recently doing something similar.. one being Musicality where they cast Chicago for one night only with amateurs and another called Operatunity.. where they cast two opera singers for one night only..
both shows were huge successes and not only did the shows sell out, many of these people have gone onto bigger and better careers plus there was a lot of money made from the spin off marketing opportunities, (such as cds/dvds etc!)
So, far from being a bad idea.. its a FANTASTIC idea.
We want the west end BUZZING again.. and hopefully this will help!