I've been wondering if there is an alternative also. Our renewal rate was the same as yours. This was for the plus membership for me and dh. I'm pretty sure we have not gotten our money's worth out of it in years, since we really haven't been towed. Of course, as soon as we drop it, we will need towed.
I have thought about just going down to the basic membership. I don't know how much that is, but if I ever need a tow, the difference in price of membership and the tow charge might be the same. I have also thought about dropping dh. I don't know that we both need to be on it.
I do know that rates are different, depending on where you live in the country. When we lived in the south, the rates were much cheaper.