I took my 6 year old daughter to see it on Saturday and I'm SOOO glad I did!!
Now, please forgive me for getting too analytical about it, but I think Alice is now the best and brightest, most absolute
heroine in the whole Disney library, and here is
why I think that:
SPOILER ALERT!
First, I absolutely agree with the poster above about the White Queen's character being flat but there is actually a reason for it, it's because she's
meant to be.... it's because both she and the Red Queen represent two ends of the spectrum of feminity...the "good" one is flighty and frilly and somewhat silly and empty-headed and is not powerful and can't/shouldn't hurt a fly on her own (therefore needs a champion). Even Alice asks her, "why don't you slay the Jabberwock yourself?" The "bad" one, the Red Queen, is the complete opposite. She is powerful and
can hurt things, "off with her head!" and can't handle real power without it turning her evil and all she really wants is a relationship..... By the way, the Red Queen is also really self-conscious about her body (head).
I think this set-up is part of a larger argument the film is making about how girls can be something different than what is expected or written for them (and which I think it makes very well!). Let's face it, those two examples are not appealing.
Underland is a complete mirror to the "real" world Alice lives. Above ground, she is "expected" to follow a certain "path." She is expected to wear stockings, to wear a corset, to be a wife and say yes to the Lord asking to marry her, simply because that is what everyone expects, it's what is "proper" or normal. It's all these unspoken, unwritten rules that girls have to follw. It would be "impossible" to think of anything else. Importantly, Alice asks her mother, "If everyone decided that proper was to wear a cod-fish on your head, would you do it?" To Alice, everyone is "mad" above ground when it comes to what is "proper." She thinks that "proper" is what you "believe" it is....it's just an idea, not an absolute fact or truth. Proper
could be lots of things.
Everyone tries to scare Alice by threatening that she will turn out to be a spinster like her aunt, who tells Alice that she is waiting for her prince....but he never comes.
So, come to Underland....... rules and expectations here aren't unspoken or unwritten, they are written down in the scroll... Here, in her "dream," Alice refuses to let her path be dictated. Alice wants to save the Hatter (a girl saving a man held by a queen in a tower, imagine that!) Bayard is upset and tells Alice she is not following the path set out for her. Alice responds with the best line in the whole move, "
I make the path!" This is something she is unable to say in the real world when she wants to go off the path.....
Alice's problem is that even though she has the heart of a hero, she doesn't
believe she is a hero...."I"m not
that Alice" (the one who is supposed to be an armor-wearing heroine who slays the beast). "I can't slay a beast," "it's impossible." It's the Hatter who finally reminds her of what she
already knows, "But it's only impossible if you
believe it is." This is just the same as Alice saying that "proper" is only "proper" because everyone believes or says it is....
Low and behold, a little Victorian
girl becomes a proper Knight in Shining Armor and saves the kingdom by killing the big dragon.
To go even further, she TURNS DOWN Johnny Depp!!!

What?! Alice refuses that boy-and -girl-end-up-happily-ever-after trope as well! The Hatter asks her to stay in Underland and she tells him no, she has things to do.
Alice then returns to "Upland" and turns down her suitor, tells his father that she and he have "business" to discuss, tells her auntie that there IS no prince (so in other words, stop waiting for him and go live your life) and then goes off to become a successful, professional entrepeneur who "makes her own path." She wants to be the first to establish trade with China....her almost-father-in-law thought that would sound mad coming from anyone else.
So....sorry to have spilled a tonne of digital ink but I loved this story so much and thought it was so very important...

She is a true heroine and made her own path. I want my daughter to have that belief.