OP, many of the old discounts are gone. As Gina mentioned, fleets have been cut in half so their economies of scale are gone. The rental companies are charging what they need to in order to stay afloat. We rented cars three times last fall and each price was shocking to us. I just threw together a last minute dive trip to Fort Lauderdale for spring break. Not even Costco could help us on that one! I ended up booking through Sixt, which has locations all over Florida. Many Americans don't look at them because they haven't heard of the company but Sixt is literally all over Europe and entered the US market in the past few years. We used them twice in Europe and it is a quality company. I pre-paid to get the lowest rate, which I never usually do, but these are the times we live in now!