Al Lutz interviewed by Annenberg Online Journalism Review

Horace Horsecollar

DIS Veteran
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Feb 10, 2002
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I just read this interview, which I thought was quite interesting:

Beating the big guns on the Disney beat by Robert Niles, October 22, 2008
http://www.ojr.org/ojr/stories/071022niles/
USC Annenberg Online Journalism Review
(Annenberg School for Communication at USC)

I thought it was particularly interesting that Disneyland's press people seem not to understand the reach of Web sites. According to Lutz:

Did you see the coverage on Finding Nemo [a new attraction at Disneyland] and what happened with that? They invited in all the media, but they put the bloggers in the walkway by the Matterhorn [a location many yards away from the Finding Nemo ride]. That's what they think of the Web. They put them in Siberia. I feel badly that they don't understand that we reach more people in one day than all of these podunk newspapers that they fly out to cover these events.​
 


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