It is ridiculous that we passengers are unwilling to pay a lot more money than they're charging, so that the airlines can offer their investors the kind of return on investments that will keep the airline's credit rating high enough so that they don't have to pay exorbitant interest rates on the operating credit they use to run their business. It is a vicious cycle. And what's even more ridiculous is that any business sector that finds a way to make investing in that sector worth it to investors gets trounced for being "greedy".

So we ridiculous consumers seem to only want one type of company: one that magically provides great service, at an incredibly low price, without any aspect of
reality that dictates that great service costs real money, and that the folks who invest their own money so that businesses can operate will only invest their money in a company if doing so is the
best possible investment that they can find.
Consumers vigorously work to avoid understanding the impact of their own budget consciousness on the businesses they interact with. Our
collective, maniacal bargain-hunting has a cost: It prompts businesses to cut costs as much as they can, often without regard to impact on service (because, again, we
collectively, maniacally bargain-hunt -- we don't quality-hunt).