We live within two miles of a regional airport which is served only by legacy carriers, so we make the trek to PHL in order to fly SW. I can honestly say our last three trips have been the best allround flights we've had .....SW has the BEST customer service, prices, and flight times, at least for our family.
We drive two hours to PHL and have a 2hr20min NS flight and still make it to MCO in less time than from our local airport with airport transfers. As far as prices go, I would say yes, they currently are quite a bit higher than this time last year, but, by checking the low cost carriers websites faithfully it's still possible to get lower prices .....I think the main thing consumers must realize is that it's not possible for everyone who's flying to get a good price on the first flight out going to MCO and the last flight of the day going out of MCO. I've found by flying late morning/early afternoon to MCO and mid afternoon out of MCO I manage to get some pretty good prices. Our last three (1/05, 5/05, and 12/05) have been $130/$137 rd trp PHL/MCO on SW which I consider very good compared to other carriers which at that time were running about $225/$230 rd trp if not more.
I'm currently booked on SW PHL/MCO 10/14 thru 10/20 at $241.10 rd trp, but, keeping my fingers crossed for a sale which should be happening soon, at which time I'll change my ressie's to the lower fare (even if it means changing my flight times somewhat) and then have a credit with SW which I can use during the next year for a future flight. I just checked the airlines which service my local airport and their prices are running about $275 to $325 or higher rd trp for my timeframe. The big difference is they are not NS flights and that's probably the lowest fare will drop. From PHL I probably could get a NS flight with a somewhat better price, but, again that price is the lowest the fare will go and once I purchase it at that price the legacy airlines will not even consider a credit for the difference if by some chance the fare should drop. So, for my money, my family is sticking with SW....again...mainly for their prices and customer service.