ABC Ratings up

[Sarangel]

Here's the link. The story is from Bloomberg.com & starts out by saying that ABC has moved from 4th place to 2nd place with 'younger viewers' and that they believe they will be able to command higher ad rates next season. However, they also say that "losses at the network in 2003 will be 'substantial.' "

The article goes on to do a general analysis of Disney's financial position with regard to the film and cruise line divisions.

Sarangel

 

[raidermatt]

When you hit rock bottom, its hard not to go up... The question becomes how far you can take it.

One thing to note is that MNF and The Bachelor were the only ABC shows consistently in the top 20 during the first part of the year. They're trying to keep The Bachelor momentum going with The Bachelorette, but they have nothing to replace MNF's ratings now that football season is over. MNF also drew very well with "younger" viewers.