In my eyes
DCL stands apart from the other mainstream cruise lines. Their ships are absolutely clean and gorgeous. Someone earlier stated that DCL is not a luxury line and I agree it is not, BUT the ships look like they are. Lots of mahogany, maple, oak, and teak with gold trim. The look even carries over to the staterooms. IMO they are much nicer than the staterooms of the other lines, even some of their suites. I know that others will say they do not spend any time in their stateroom because they are on the go all the time, but I do spend time in the stateroom and its important to me that it is nice and comfortable. I suspect that many others feel as I do.
I feel that all of the CM's are fantastic. Everyone we came in contact with had a smile, or would say hello, or would ask how we were doing. I know that most of the crew members of other lines are also like this as well. But the level of service of the DCL CM's went way beyond this. If I was at the fast food area and I tried to return a plate to the clean up station, all of a sudden a CM would appear and take my plate. A couple of days I was taking plates of food from Cabanas to my stateroom. A CM saw me and offered to help me carry my plates to my room. The floor officer in charge of our staterooms, Maria, would always ask us how we were doing and if we needed anything. When we returned from excursions, she would ask us about our trip (the room stewards and our servers also did this).
What impressed me more than anything else though was the interaction between the CM's and my grand-daughters. Every CM fussed over them like they were the only passengers on the ship. Our head server, Fassil, had an autograph book and asked the five year old for her autograph on a couple of occasions. He made a big deal out of it like she was royalty. He even had her draw a picture for him on the first night and would show it to her again and tell her how much he loved it. Our servers, Wayan and Edil, also made a big fuss over the grand-daughters every night. The event which really made an impression on me was the princess gathering. I was exploring the ship on my own and happened to come into the atrium when this started. I was amazed by the princesses and how they interacted with the children.
These are the reasons why I think DCL is able to charge what they do. To me all of these things add value and makes it worth paying extra for DCL. This is why I have another cruise booked and why other people will keep returning to them. For me DCL is worth it. If these things are not that important to you, then of course you are going to look elsewhere at cheaper alternatives.