That is absolutely true. CA building codes are very strict, and very few buildings are granted retrofitting exempt.
I also think people who live outside of earthquake zones have a disproportionate amount of fear of earthquakes. Like:
Total number of people killed in earthquakes in California in the last 100 years: 369
Total number of people killed in Hurricane Katrina: ~1,836
Total number of people who die in car accidents each year: ~33,000
Even the 7.2 quake, which is very large, in the Bay Area in 1989, only 63 people died. That is only 9 more deaths than the number of people who die of bee stings every year. And roughly the same number of people who die from lightning strikes each year.
Of course, we should all hope that the big one doesn't hit in the middle of a thunderstorm directly following a freak bee swarming attack.