I ordered a DVD back in late October (it was still the 2007 edition that was sent), and got a 20% PIN code via e-mail a couple of days after making the order - the offer expired on December 31, 2007.
Hearing that ordering a DVD can trigger a code, I called to say that while we recently got a DVD, I was hoping that we might get the 2008 edition. Again, two days later, we got a PIN code via e-mail, again for 20% - interestingly, the code was identical to the one we got previously.
The truly goofy thing, however, is that somehow they still have an e-mail account that I used to initially register on Disney.com when we got back from our vacation in 2006. I have TRIED to update this (both online and over the phone) many times. BOTH times I ordered the DVD over the phone, confirming the e-mail address I wanted to have on record. BOTH times the code has been sent to that original address I gave them in 2006.
Anyway, the system still baffles me.
While I'm happy to get the 20%, we are CAA members, and stay at values during value season, meaning we normally get the 20% discount anyway. I had hoped that Disney would realize this and send us either the 30% or 40% code as an extra incentive, but no luck. When I have spoken with them on the phone, I thank them profusely for the codes, letting them know that I realize many people never get one, but I do let them know that the 20% codes aren't any better for us than what we get normally with our CAA membership.
Although, the one CM I spoke with recently said that I could try holding off booking the vacation, as (and she admitted this is a guess on her part, she can't fathom Marketing either) perhaps the system will see a DVD being ordered, and a code offer with no vacation being booked. She said it is worth a shot to see if they send out a better discount towards the end of my current code's expiry date to try to coax us into booking.
I don't know if that has ever worked for anyone, but we're willing to try.