I think it is crazy! Where I fly from I don't have a choice of airlines, it's United or Frontier. My average flight is $420-$440 without baggage fees.
I agree with some of the others that they should stop them before they get on the plane and make them gate check items or go back to the counter and check the item in.
In May I was flying Continental from Orlando to Las Vegas and those women at the gate were grate. They chased down someone who would not listen and made them gate check extra bags.
Here is a funny Ad from Jetblue.
April 6, 2010
Spirit Airlines to charge for carry-on luggage
Included in a press release announcing a fare sale, Spirit Airlines also announced today that they are now charging for carry-on luggage for travel effective August 1. The airline justifies the new fees as an attempt to, improve inflight safety and efficiency by speeding up the boarding and deplaning process.
In case you were wondering, JetBlue will continue to offer a free first checked bag, not to mention that you can bring your Mickey Mouse ears, your magazine collection, your favorite wrinkle-free slacks, and your lunch onboard, and enjoy free use of the overhead bins and more legroom than any other airline in its class.
But for those times when you cant travel on JetBlue, we recommend you check out our expertly-crafted Extrago Sherpa Shirt*, special outerwear that we designed to hold an entire trips worth of necessities, including the money youll save by not checking or carrying on your bag. (see below for image)
*not actually available for retail sale