DisneyFanGuy
Disney Nut
- Joined
- Jun 4, 2000
Al's editorial sarcasm drives me crazy, yet he does usually seem to have the inside track. And everything in that update seemed to strike home with me.
I'm a late player at the whole "Watching Disney" party. I have always been a big fan of the parks, but never gave any thought as to their business logic until the past few years. I have to hang out with Landbaron though.......because nearly everything that they have done in the past few years seems to be turning me off as a consumer.
As a business person managing multiple retail locations for a big company, I have always been very sensitive to the fact that NEW customers are drawn in by the Brand. Disney seems to me to be really screwing up their brand. We still LOVE the parks, but anything that they have done in the past 3 years has dissappointed us. AK, JIYI, many of the film attractions, etc. We love the rides, yet end up defaulting to the older attractions. I mean, how long can they go between offering up classic attractions? I just don't get it.
I mean, what the HELL are they thinking?
Now there is the whole DCA deal. I haven't been there, but here's the thing. Nobody in my family wants to go. Nothing about the place intrigues my kids, my wife, or myself. It's not the marketing.....it's the product.
Years ago in the fast food industry, new leadership took over Burger King. The new CEO gave a very famous speach. When wondering how to turn around sales, he said that "It's the Whopper, Stupid". Meaning that if you want to win the war, your signature product had better be the absolute best. They improved the quality of the Wopper, and sales increased that year 20%.
Disney's NEW product is not leading the industry anymore. And that is a BIG problem. And until they have a major change in their sales trends, they are not about to change that strategy.
I always enjoy listening to the debates on why it's happening, yet in the end only one thing really matters to my family. If the product no longer interests us then we won't spend our money there. I still LOVE the magic of the parks (We drop by once a year at least), but there seems to be very little of the new stuff that we enjoy.
I mean some of this stuff is just plain bad......
JIYI.....It is terrible. Never should have been built.
The new area that they are building at the AK.....Come on. AK is great if you are park hopping, but it needs more capital than a spinner, some games, and a couple of very small coasters.
If you look at DCA......... OH my GOD! It is one giant compromise.
The closing of attractions:
20,000, the Skyway, Keel boats (we rode them), Time Keeper, Etc. And we get the magic carpets? I have no objection to spinners for the kids, but ..... Can we please have a big new butt-kickin reason to come back please?
Beyond the parks.....My 12 year old daughter and my 14 year old son were debating the other day as to why Disney is putting out sequels to it's animated classics. As my son says.....They are crap. He says it cheapens the brand. (This is my 14 year old!) Even my 7 year old says that they are stupid and dull.
I used to love shopping in the Disney Stores. Now all I find is baby clothes and toys. Yuck. I used to buy corporate gifts for people in my company. They have lost a ton of my business.
Landbaron, I am totally with you on the hours of the parks. I can't take a break anymore and come back. I can't hop from park to park as easily because I don't have the time at the end of the day. I now stick to one park a day unless I want to hit a specific restaurant.
The bottom line is that Disney has lost the drive to be the best. They seem to be happy to be competitive.
I sold all of my stock. I have lost faith in the "vision" of the company. I will still probably go to the parks every year until I die (hopefully a LONG time?) But I am not quite as happy as I used to be when I go.
And where is the person who drives the company?
I was always taught that true leaders create vision, communicate it well, and can allign their team behind it. Whenever a company loses the vision they flounder. I always used to think of Disney as the "Best" in many areas. I no longer think of them that way. I will STILL BE THEIR CUSTOMER. I won't be there as frequently though. And it makes me sad.
I'm a late player at the whole "Watching Disney" party. I have always been a big fan of the parks, but never gave any thought as to their business logic until the past few years. I have to hang out with Landbaron though.......because nearly everything that they have done in the past few years seems to be turning me off as a consumer.
As a business person managing multiple retail locations for a big company, I have always been very sensitive to the fact that NEW customers are drawn in by the Brand. Disney seems to me to be really screwing up their brand. We still LOVE the parks, but anything that they have done in the past 3 years has dissappointed us. AK, JIYI, many of the film attractions, etc. We love the rides, yet end up defaulting to the older attractions. I mean, how long can they go between offering up classic attractions? I just don't get it.
I mean, what the HELL are they thinking?
Now there is the whole DCA deal. I haven't been there, but here's the thing. Nobody in my family wants to go. Nothing about the place intrigues my kids, my wife, or myself. It's not the marketing.....it's the product.
Years ago in the fast food industry, new leadership took over Burger King. The new CEO gave a very famous speach. When wondering how to turn around sales, he said that "It's the Whopper, Stupid". Meaning that if you want to win the war, your signature product had better be the absolute best. They improved the quality of the Wopper, and sales increased that year 20%.
Disney's NEW product is not leading the industry anymore. And that is a BIG problem. And until they have a major change in their sales trends, they are not about to change that strategy.
I always enjoy listening to the debates on why it's happening, yet in the end only one thing really matters to my family. If the product no longer interests us then we won't spend our money there. I still LOVE the magic of the parks (We drop by once a year at least), but there seems to be very little of the new stuff that we enjoy.
I mean some of this stuff is just plain bad......
JIYI.....It is terrible. Never should have been built.
The new area that they are building at the AK.....Come on. AK is great if you are park hopping, but it needs more capital than a spinner, some games, and a couple of very small coasters.
If you look at DCA......... OH my GOD! It is one giant compromise.
The closing of attractions:
20,000, the Skyway, Keel boats (we rode them), Time Keeper, Etc. And we get the magic carpets? I have no objection to spinners for the kids, but ..... Can we please have a big new butt-kickin reason to come back please?
Beyond the parks.....My 12 year old daughter and my 14 year old son were debating the other day as to why Disney is putting out sequels to it's animated classics. As my son says.....They are crap. He says it cheapens the brand. (This is my 14 year old!) Even my 7 year old says that they are stupid and dull.
I used to love shopping in the Disney Stores. Now all I find is baby clothes and toys. Yuck. I used to buy corporate gifts for people in my company. They have lost a ton of my business.
Landbaron, I am totally with you on the hours of the parks. I can't take a break anymore and come back. I can't hop from park to park as easily because I don't have the time at the end of the day. I now stick to one park a day unless I want to hit a specific restaurant.
The bottom line is that Disney has lost the drive to be the best. They seem to be happy to be competitive.
I sold all of my stock. I have lost faith in the "vision" of the company. I will still probably go to the parks every year until I die (hopefully a LONG time?) But I am not quite as happy as I used to be when I go.
And where is the person who drives the company?
I was always taught that true leaders create vision, communicate it well, and can allign their team behind it. Whenever a company loses the vision they flounder. I always used to think of Disney as the "Best" in many areas. I no longer think of them that way. I will STILL BE THEIR CUSTOMER. I won't be there as frequently though. And it makes me sad.